There are a few things that are important to keep in mind when determining the size of a sign. Cabinet size, visual opening, and face size are all things to be aware of. Flex face cabinets and rigid face cabinets are the two general types of signage that these measurements pertain to. Flex Face Cabinets What is a flex face cabinet? A flex face cabinet is a cabinet built with a tensioning system. This tensioning system allows for a flexible face to be stretched inside of the c

Strategic branding is so critical to the image of a company. Proper branding techniques create mental triggers that we quickly associate with said company. Here are just a few examples of companies that quickly come to mind based on perfectly executed branding techniques: *When you hear Dennis Haysbert's deep resonating voice, you immediately think of Allstate. *When you see a white pit bull with a ring around its eye, you immediately think of Target. *When you hear the phras

Dimensional signage is guaranteed to catch the eye of every passer by. Think about it, we live in a world that can be pretty monotonous. Each day we each have our own routines that we repeat over and over again day after day. We all long for things to change up the monotony and build excitement. People are drawn to uniqueness and spontaneity. Don't let your signage fall into the monotony of everything. You can have a sign that is completely custom and stands apart from the re

Color is a very powerful thing. Even when we do not realize it, color speaks to us subconsciously. Believe it or not, colors can create feelings of emotion. What we associate certain colors with can make us perceive things entirely different. Because of the weight that color bears, how do you know which color would be most effective for your signage? To answer that question, we will break down each color to help you have a better understanding of what color would be most effe

A proper understanding of the lifespan of LEDs can help you make a more informed decision when purchasing a video board display. Purchasing a video board without doing the proper research would be as illogical as purchasing a house without first having it inspected. This article will break down the different aspects concerning the lifespan of LEDs so you can have a clearer understanding. What Vendors Want You to Believe How do you know what to believe when someone is trying t

We currently live in an age of rapidly expanding technology. Just around 30 years ago, we relied on bag phones to communicate with anyone while away from our land-line phones. When the Snake game became available, people were thrilled just to have the ability to play a game on their phones. Now, we have cell phones that are completely touchscreen with endless games and apps. Our phones are capable of doing things that we would have never deemed possible to do. 20 years ago yo

How do you make striking content that draws peoples interest? Content is the finishing touch to your video board display. A video board with bad content is like a cake without icing on it, it just leaves people disappointed. That is why it is critical to know how to make content that will draw in peoples interest. Keep in mind the four elements listed below, and you will create striking content every time. Color schemes are key. Be sure to use colors that work in harmony with